Audience-first content leadership for sports and culture brands.
I build content systems that turn great storytelling into sustained audience growth.
No wasted moments. No second-guessing. No notes.
What’s actually holding you back?
You know how to tell great stories. What you’re missing is the system that makes them matter. Every day without one is a day you’re leaving growth on the table.
It usually comes down to this
My approach
I architect the content infrastructure that makes every platform work for your brand.
I connect storytelling to audience behavior and the high-stakes moments that define growth.
The goal is simple:
Less guessing. More growth.
Content so strong, there are no notes.
About Me
I’m a senior content leader with 10+ years driving audience growth, platform strategy, and revenue-aligned programming for some of the top sports media brands.
I’ve built and led content teams, engineered multi-platform strategies, and delivered measurable results, including 20%+ YoY growth in video starts and a 72%+ YoY increase in page views, at brands including ESPN, B/R, NBC Sports, and Sports Illustrated.
At TikTok, I was the connective tissue between sports partnerships and product, driving cross-functional alignment to shape the platform roadmap and ensure TikTok LIVE was built to perform ahead of major tentpoles like World Cup and F1 season start.
I build content ecosystems that don’t just show up on our feeds. They create the kind of sustained fan behavior that turns casual fans into loyal, returning diehard fans.
Background across:
My Passion
At my core, I’m someone who has lived and breathed sports my entire life and built a career around storytelling that puts the human side of athletes and teams front and center. From watching my dad’s passion for Philly teams to covering Super Bowls and building digital strategies for major sports media companies, I’ve seen how sports can tap into every emotion and bring together all different types of fans. I’ve always cared more about the culture side of sports, and am energized by the industry shift toward authentic storytelling.
Why “No Notes”?
My philosophy is built on the idea that after working together we can create an overall system that is so aligned with your audience that it feels essential. I’m also deeply passionate about how women consume and experience sports, and I strive to ensure those stories are always a part of the conversation.
How I Work
Services
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An unfiltered diagnosis of where your content strategy is generating return and where it's bleeding opportunity.
Grounded in competitive analysis and real platform behavior, not just best practices.
What's driving growth, what's stalling it, and where you're leaving the most on the table
What the real drivers behind your clicks, watch time, and retention are
Whether your packaging (titles, thumbnails, positioning) is helping or hurting
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Building a content system that converts ideas into consistent, measurable audience growth.
Platform-specific strategies across short, mid, and long-form video
Content pillars, voice, and storytelling frameworks built on how your audience actually behaves, from first click through long-term retention
Connecting content decisions directly to business goals and audience behavior
Turning performance data into clear, actionable next steps your team can execute immediately
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Translating high-level strategy into operational infrastructure your team can execute at speed, without sacrificing quality.
Editorial playbooks for always-on programming and major tentpole moments
Real-time and reactive content frameworks built for speed without sacrificing quality
Actionable guidance on workflows, roles, and team structure focused on accountability and execution
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Owning the moments your competitors are either dominating or scrambling to keep up with.
Scalable, battle-tested coverage plans built around the moments that define your brand's relevance
Content packaging and distribution strategies that maximize reach and performance across every platform simultaneously
Staffing and workflow plans that keep your team executing at the highest level when the pressure is highest
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Positioning your content to cut through where your audience actually lives and ensuring every partnership drives measurable performance.
Evaluating brand and platform partnerships through a content-first lens to ensure deals drive real audience value
Ensuring your content is built for how platforms actually behave, not just what a best practices deck says
Identifying growth opportunities across YouTube, TikTok, IG, and other emerging platforms before your competitors do
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Senior-level content leadership on demand for brands that need proven expertise to build, structure, and elevate their team without the overhead of a full-time executive hire.
Sourcing and vetting freelance and contract creative talent that actually fit your brand
Building team workflows and role clarity that eliminate confusion and drive accountability
Mentorship and development for junior content staff that raises the ceiling of your entire team
Interim management support that keeps your team moving and your standards high between hires
Editorial standards and accountability systems that ensure quality and consistency at every level of your operation
What Leaders Say
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"Vanessa is one of the most strategic and thoughtful leaders I've worked with in over a decade in the sports media space. Any organization that she belongs to is undoubtedly better because of it."
— Alex Larsen, Senior Manager, Content Programming — Bleacher Report
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"She combines multidisciplinary expertise across content, programming, and product with leadership and team-building instincts that elevate any organization. Vanessa made an immediate and lasting impact."
— Robbie Levin, Head, Global Publisher Growth & Development — TikTok
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"Vanessa was our secret weapon to success. Her ability to analyze content performance data and identify actionable insights was unmatched — she handed us the cheat sheet to success and we simply had to execute."
— Michael Allardyce, Sr. Director of Content — U.S. Soccer (formerly NBC Sports Chicago)
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"Vanessa created strategy playbooks filled with great intelligence, combining data with strategic action items... presented with a comfortable yet commanding style. I will be forever grateful for her contributions at a critical time."
— Jon Slobotkin, Senior Vice President — NBCUniversal
Contact Us
If you’re ready to stop guessing and start building a content strategy that works, let’s talk.
